TikTok is an app for creating and watching short videos. It was created by ByteDance in 2016 and is available for free on Android and iOS.
Design, Navigation, and Usability: Perfectly Designed
TikTok is an example of the perfect app design both in terms of style and functionality. First of all, the interface is pleasing to the eye and puts your focus on the content. Secondly, the user interface is made in a perfectly efficient way as the navigation is always very clear, and the features are always available in one or two taps. While you are watching videos, the overlay shows brief information about the clip and its creator, and there are options to like, comment, share the clip or visit the creator's channel in one tap. The interface is of a great size and minimalistic style, which does not distract you from the clips themselves.
Features: Smart Feed of Clips
The concept of TikTok is very simple: you either create and upload short clips or simply watch the ones created by other users. The main section of the app is the smart feed, which displays the clips based on your likes and subscriptions. There have been many smart feeds on social platforms before, but the developers of TikTok have managed to make it truly smart and pretty accurate in its selections. In case you are not enjoying the feed, you can always search for videos by hashtags, channel names, locations, and many other criteria.
As for the creators of clips, TikTok offers a great set of instruments. The first one is the editing tool itself, which allows you to easily apply cuts, trims, and visual effects to your clips. The second instrument is the music library, which contains even the most popular songs, which you can use for free in your clips.
Security: USA Concerned
There are some security concerns connected with TikTok in the USA. The thing is that the app is developed in China, and the government is disturbed about the data the app gathers and processes. Like any other social media, TikTok gets large packs of user data to provide targeted ads, so in case you are using any other platforms, adding TikTok to the list won't do much harm.