Outplay Advertisers with Apple iOS 14
iOS Privacy Settings
Apple proves its concern about the privacy of its users with this update. Now you will be able to stop the apps from tracking you and showing you ads based on your activity across websites and other apps. Now with the first launch of each app that wants to get the IDFA of your device, it will be required to ask your permission for that. All you have to do is to select the “Ask apps not to track” option.
The update will definitely have a great impact both on the advertisers and the users. It will be harmful to advertisers, and it will force them to seek other ways of providing targeted ads, while the users will have their privacy on a sufficient level.
However, Apple did think about the advertisers as well. The problem is that when the user selects the “not to track” option, the whole ad model is destroyed as the advertisers have no data. Instead of giving out the IDFA number, the Apple team has implemented a safer alternative, SKAdNetwork. It provides the advertisers only with the conversion rates instead of granting them access to your whole online activity.
The update of the privacy policies is both aimed to improve the user experience and decrease the harm done to the advertisers. It is still a bit unpredictable how the update will affect advertisers. Will they be able to find new ways to implement targeted ads, and will they be as effective as they used to be?
Better Privacy, Better Experience
We are excited about the privacy update of iOS 14, and we hope it will affect other platforms as well. And what do you think about the upcoming update? Did your ads know too much with previous iOS versions? Feel free to share your opinion in the comments section below and join the discussion on privacy.